TOPSHOP BRAND ROADMAP - Proposed Strategy Moodboard

PROPOSED CONSUMER DEMOGRAPHICS 

For the proposed consumer demographic, they will be style conscious and cater to a wildly diverse audience, people of all sizes, ages, sex’s, religion, race, ethnicity, interest and hobbies.


PROPOSED AESTHETIC 


The new aesthetic would be exploring a more youthful approach (sticking to their target market) as well as an artistic approach with advertising and styling, incorporating unisex clothing.



PROPOSED MARKETING MIX


For the marketing mix, I looked more at the promoting side of things, one of my suggestions to help with their brand's marketing and promotion was to create zines/magazines. This moodboard showcases the potential layout of these zines as well as imagery they can use and create



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