Mood Board 1 - VIVIENNE WESTWOOD



Mood board 1 Designer:
Vivienne Westwood and Malcolm Mclaren

During the 1970s designers such as Vivienne Westwood and Malcolm Mclaren were acknowledged for their work, Westwood is now notoriously known for her part in the creation of punk in the 1970s, at the time Westwood was working with Malcolm Mclaren – her partner and collaborator. Together they created a rebellious aesthetic

Westwood and Mclaren both rejected what was popular at the time (the hippy ethos) and created clothes that referenced youth culture’s recent past, selling rock'n'roll fashion in a shop unit at 430 King's Road in Chelsea. In 1974, the shop took on its most notorious identity: SEX, with Westwood and McLaren's designing fetish wear that they sold to prostitutes, those with 'underground' sexual tastes, and young proto-punks brave enough to take a seriously edgy look out onto the street. The pair enjoyed shocking people, designing garments and shoes that referenced 'deviant' sexual practices, including rubber dresses and stilettos bristling with spikes.

https://www.vam.ac.uk/articles/vivienne-westwood-punk-new-romantic-and-beyond?gclid=Cj0KCQjwoebsBRCHARIsAC3JP0IHZG8DQXC5LUX8SzhVseR4ky_zzYlRSSCXwDJ1n7VHiZFSTPWyvwoaAsx0EALw_wcB

The hippie movement was still the fashion look of late 1960s London, but this did not inspire Vivienne Westwood and Malcolm McLaren, they were more interested in rebellion and in particular 1950s clothing, music and memorabilia. Vivienne began by making Teddy Boy clothes for McLaren and in 1971 they opened Let it Rock at 430 Kings Road.
By 1972 the designer’s interests had turned to biker clothing, zips and leather. The shop was re-branded with a skull and crossbones and renamed Too Fast to Live, Too Young to Die. Westwood and McLaren began to design t-shirts with provocative messages leading to their prosecution under the obscenity laws; their reaction was to re-brand the shop once again and produce even more hard core images. By 1974 the shop had been renamed Sex, a shop ‘unlike anything else going on in England at the time’ with the slogan ‘rubberwear for the office’.
In 1976 the Sex Pistol’s God Save the Queen, managed by McLaren, went to number one and was refused air time by the BBC. The shop reopened as Seditionaires transforming the straps and zips of obscure sexual fetishism into fashion and inspiring a D.I.Y. aesthetic. The media called it ‘Punk Rock’.
The collapse of the Sex Pistols and the absorption of Punk into the mainstream left Westwood disenchanted. In 1980 the shop was refitted and renamed Worlds End, the name still in use today.


𝕍𝕚𝕧𝕚𝕖𝕟𝕟𝕖 𝕎𝕖𝕤𝕥𝕨𝕠𝕠𝕕 𝕒𝕟𝕕 𝕄𝕒𝕝𝕔𝕠𝕝𝕞 𝕄𝕔𝕃𝕒𝕣𝕖𝕟 𝟙𝟡𝟟𝟘’𝕤 [CHOSEN DESIGNER] - During the 1970’s Vivienne Westwood met Malcolm McLaren, it was then when they both worked together as artists and designers to create a collection of garments that really represented and reflected the iconic era of punk culture.








FINAL MOODBOARD: Within the moodboard not only did I want to present just Westwood, however, her business too though the 'SEX' imagery from her store. I used squares to cut out the image on the far left to mimic the collage feel as many punk magazines at the time used imagery like ramson typefaces and generally that hand made DIY feel, as that was also presented at the time.

RESEARCH REFERENCE – VIVIENNE WESTWOOD


Graham, M. (2018, November 28). Malcolm McLaren & Vivienne Westwood 1976 [Photo]. Malcolm McLaren: The Definitive Pun Visionary. Anothermag. Retrieved: (2019, October 11). Reference Source: https://www.anothermag.com/fashion-beauty/3216/malcolm-mclaren-the-definitive-punk-visionary
Harris, J. (2013, May 06) 29 Things You Didn’t Know About Punk Style. Complex. Retrieved: (2019, October 11). Reference Source: https://www.complex.com/style/2013/05/29-things-you-didnt-know-about-punk-style/
Rotman, A. (2017, January 11). How Vivienne Westwood’s Punk Revolution Changed Fashion Forever. Grailed. Retrieved: (2019, October 11). Reference Source: https://www.grailed.com/drycleanonly/vivienne-westwood-sex-punk-fashion
Team. (2014, September 03) Vivienne Westwood, The Queen of Punk. We Believe in Beauty. Retrieved: (2019, October 12). Reference Source: http://webelieveinbeauty.com/moda-fashion/vivienne-westwood-the-queen-of-punk/
Victoria and Albert Museum, London 2019. Shirt, Vivienne Westwood and Malcom McLaren, 1977, England [Photo]. Vivienne Westwood: Punk, New Romantic and Beyond. Retrieved: (2019, October 08) Reference Source: https://www.vam.ac.uk/articles/vivienne-westwood-punk-new-romantic-and-beyond?gclid=Cj0KCQjwoebsBRCHARIsAC3JP0IHZG8DQXC5LUX8SzhVseR4ky_zzYlRSSCXwDJ1n7VHiZFSTPWyvwoaAsx0EALw_wcB
Vivienne Westwood 2018. 430 Kings Road. Retrieved: (2019, October 08) Reference Source: https://blog.viviennewestwood.com/history/1971-1980/
Waters, J.(2015, April 08). Westwood wears the controversial Destroy T-shirt [Photo]. Vivienne Westwood’s Top Ten Political Moments. Dazed Digital. Retrieved: (2019, October 11). Reference Source: https://www.dazeddigital.com/fashion/article/24335/1/vivienne-westwood-s-top-ten-political-moments

IMAGE REFERENCE – VIVIENNE WESTWOOD – Instagram
(2010, October 07). 1978 – Sex Pistols Performing in Concert in Westwood-wear [Photo]. The Filth & the Fashion, Vivienne Westwood’s 70s Sex Rag Revolution. The Selvedge Yard. Retrieved: (2019, October 11). Reference Source: https://selvedgeyard.com/2010/10/07/the-filth-the-fashion-vivienne-westwoods-70s-sex-rag-revolution/
Westwood wears the controversial ‘Destroy’ t-shirt [Photo]. (2015, April 08). Vivienne Westwood’s top ten political movements. Dazed Digital. Retrieved: (2019, October 11). Reference Source: https://www.dazeddigital.com/fashion/article/24335/1/vivienne-westwood-s-top-ten-political-moments

IMAGE REFERENCE MOODBOARD– VIVIENNE WESTWOOD

JP. (2010, October 07). April 12, 1977, London – Vivienne Westwood (in plaid) [Photo]. The Filth & the Fashion, Vivienne Westwood’s 70s Sex Rag Revolution. The Selvedge Yard. Retrieved: (2019, October 11). Reference Source: https://selvedgeyard.com/2010/10/07/the-filth-the-fashion-vivienne-westwoods-70s-sex-rag-revolution/
Sex 430 Kings Road [Photo]. (April, 2019). Discover ideas about Punk Rock. Pinterest. Retrieved: (2019, October 16). Reference Source: https://www.pinterest.co.uk/pin/377669118735540489/?nic=1
Westwood wears the controversial ‘Destroy’ t-shirt [Photo]. (2015, April 08). Vivienne Westwood’s top ten political movements. Dazed Digital. Retrieved: (2019, October 11). Reference Source: https://www.dazeddigital.com/fashion/article/24335/1/vivienne-westwood-s-top-ten-political-moments
Westwood, V [Photo]. (October, 2019). Discover ideas about Vestidos Vivienne Westwood. Pinterest. Retrieved: (2019, October 16). Reference Source: https://pin.it/btnj2yqlwoukys



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