TOPSHOP BRAND ROADMAP - Proposed Strategy

HOW I CAME UP WITH MY PROPOSED STRATEGY

 From the survey I had previously conducted, I looked at the feedback that was given and worked out what was the occurring thing that was mentioned throughout. 
these were a few of the results.

I found that the majority of answers, when given from a selceted few, were, improve on the price range, advertising and brand ethics.
When asking what they would recommend as an improvement for Topshop these were the results:

I decided to go with the idea of creating a better online presence through changing up their brand advertising as well as bring more diversity into the range, a lot of feedback I got was based on they become more inclusive, possibly adding a unisex, gender-neutral range.

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