TOPSHOP BRAND ROADMAP - Primary Research

I chose to conduct some primary research, first by visiting the Topshop store itself, I went to the Topshop store on Fargate, Sheffield S1.

 by doing this I was able to look at the current layout of the store, and in comparison looked at their competitors' store to see where they needed to be an improvement and in what department were the layout of the shop successful.




I was able to look at the layout of their sales as sated on the window display that there were offers in-store, when going the placement of the sales was upstairs hidden away with many racks cramped together, this unorganised look could be overwhelming for a shopper there, resulting in not wanting to have a look at their offers.

As well as this I was able to look at the Topman display, I found that the lack of attention to the Topman depart to be quite prominent as many of the selected items and range was quite plain, something in which their competitors offer but at the fraction of the price. 





This particular Topshop also presented in house brands such as Doll Beauty and Adidas, a positive strategy as it brings in customers from different brands.





SURVEY

 using Survey Monkey, an online web, I conducted a survey to gather information about what the public currently perceived of Topshop, this was promoted on my Instagram platform and Snapchat, I found that the majority of people who answered ranged between under 18-24 years of age. 








INSTAGRAM SURVEY
I asked my Instagram following how they felt about the way they promoted their products through this platform, in particular, their 'meme' content, this was the results.





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