Fashion Management and Communication

Moodboard 4, Historical Context: Margaret Thatcher  When choosing what to do for my Historical Context I initially looked at The Political Group - The National Front - as it tied into the movement I'd chosen of the skinhead subculture. as that subculture was the reaction of the NF. However, when doing my research for the Skinhead subculture I had already linked and spoke about the impact of the National Front at the time.  I found out that there were 4 major riot outbreaks in the '70s, 3 were responsible by the National Front and the 4th one also being a racial riot.  1974 - Red Lion Square Disorder happened following a march by counter-fascists against the National Front. 1976 - Riots during the Notting Hill Carnival. 1977 - The Battle of Lewisham occurred when the metropolitan police attempted to facilitate a march by the National Front. 1979 - Southall riots during an anti-Nazi league demonstration in opposition to the National Front.  When researching ...

Moodboard 3, Product: Nike Cortez 1972 I struggled whilst choosing my product as there were many different trends and favourites during the 70s, due to the vast different popular fashion at the time such as; Jumpsuits -  which were popularised by singer-songwriter David Bowie, who also challenged androgynous fashion at the time of the 70s Bellbottoms   Sheer transparent clothing (movement) - which was pioneered by designers like Yves Saint Laurent and Ossie Clark Platformed shoes/boots The punk fashion including; Tartan  Leather jackets  Dr Martens  DIY clothing  Studs and Spikes as well as many many safety pins. I had chosen the Nike Cortez, as it was the shoe to brand Nike as who they are today and not something that they had just come out within the 1970s, in 1972, they branded themselves as the independent brand 'Nike', previous to their older name Blue Ribbon Sport. ℕ𝕚𝕜𝕖 ℂ𝕠𝕣𝕥𝕖𝕫 , 𝟙𝟡𝟟𝟚 [CHOSEN PR...

Moodboard 2, Movement: Skinhead Subculture I knew quite early on that I would base my Movement on the skinhead subculture as the ideology of this interested me - I knew that this was initially a fashion trend that was adapted from the 1940s 'Teddy boys' popularised at the time from famous faces such as American actor James Dean. This time around in the 70s, it had a new meaning and a negative connotation attached to those seen as 'skinheads'. I began researching what could have motivated this movement and found that at the time racial tensions were still high and with the National Front and immigration during the 70s these factors drove racial tensions in the 70s. Initially being a trend, those who were apart of the NF soon adapted this look, giving it the negative and violent connotations it had at the time. 𝕊𝕜𝕚𝕟𝕙𝕖𝕒𝕕 𝕊𝕦𝕓𝕔𝕦𝕝𝕥𝕦𝕣𝕖 [CHOSEN MOVEMENT] - In the 1970s the skinhead subculture emerged and was popular amongst t...

Mood board 1 Designer: Vivienne Westwood and Malcolm Mclaren During the 1970s designers such as Vivienne Westwood and Malcolm Mclaren were acknowledged for their work, Westwood is now notoriously known for her part in the creation of punk in the 1970s, at the time Westwood was working with Malcolm Mclaren – her partner and collaborator. Together they created a rebellious aesthetic Westwood and Mclaren both rejected what was popular at the time (the hippy ethos) and created clothes that referenced youth culture’s recent past, selling rock'n'roll fashion in a shop unit at 430 King's Road in Chelsea. In 1974, the shop took on its most notorious identity: SEX, with Westwood and McLaren's designing fetish wear that they sold to prostitutes, those with 'underground' sexual tastes, and young proto-punks brave enough to take a seriously edgy look out onto the street. The pair enjoyed shocking people, designing garments and shoes that referenced ...

I began tackling this brief by finding something that defined the 1970's weather that being an image or something like a description. I've chosen to look into all aspects of 70s fashion and then choose the topic of my 4 mood boards on something that interested me the most.  WHAT I FOUND: There were two kinds of main subgenres; The Hippy trend that carried on from the 60s and the return of the Punk/Rock 'n' Roll era. For women who still carried through the 1960's popular styles, they tend to have worn bell-bottom pants, frayed jeans, maxi dresses, jumpsuits, midi skirts, tie-dye, peasant blouses (maybe even sheer/mesh), platform boots/shoes. Some of the accessories included scarves and headbands. Vivienne Westwood and Malcolm McLaren did not create the punk scene, however, contributed to the driving force of it in the 1970s. I looked at the era's popular musicians, Icons and Designers first.  ABBA was the first kind of band that I looked at as the...

14/10/19 WHAT DEFINES COMMUNICATION? exchanging information through speaking, writing, other mediums like visual communications  (SHANNON AND WEAVER 1962) there is always a sender and receiver communication in recent times like using emoticons, symbols. "Imagine a world with no communication" what would it be like? how would we sell and promote, buy items? express creativity? visual communication is the conveyance TYPES OF VISUAL COMMUNICATION: art photography Graphic Design/Infographics advertising typography  TYPES OF VISUAL COMMUNICATION IN FASHION: billboards vinyl wraps; taxis, trains, planes apps tv advertisement websites  PPC/Re-marketing banners packaging designs point of sale product placement print media; books, magazines visual merchandising  retail/In-store design  exhibitions/fashion shows social media influencer marketing  'VISUAL IDENTITY' DEFINITION: visual identity is the visible element of a bra...

WEEK 11 - 07/10/19 SUSTAINABLE FASHION

Philip Slade, Director of Strategy at Jaywing Within our first lecture program, Talking Loud, we had the director of strategy at Jaywing come to introduce to us the basics of working in the industry - giving us tips and sharing with us his own personal experience. Philip Slade came from an industrial design background before finding himself working within branding, This began for him by working with 'Smash Hits Magazine' as their Graphic Designer - when this soon ended he had already created connections within the industry and soon after found himself working for Saachi & Saachi Advertising and creative agency.  In the talk, Philip Slade shared 10 tips/word of advice based on his experience starting off and actively working within the industry the first being,  push your way in , he explained that now there are more opportunities than ever in the past to work freely and creatively. That there is a competitive aspect within the creative industry, therefore,...