Mood Board 3 - NIKE CORTEZ 1972

Moodboard 3, Product:
Nike Cortez 1972

 I struggled whilst choosing my product as there were many different trends and favourites during the 70s, due to the vast different popular fashion at the time such as;

 Jumpsuits - which were popularised by singer-songwriter David Bowie, who also challenged androgynous fashion at the time of the 70s
Bellbottoms 
Sheer transparent clothing (movement) - which was pioneered by designers like Yves Saint Laurent and Ossie Clark
Platformed shoes/boots

 The punk fashion including;
Tartan 
Leather jackets 
Dr Martens 
DIY clothing 
Studs and Spikes as well as many many safety pins.

I had chosen the Nike Cortez, as it was the shoe to brand Nike as who they are today and not something that they had just come out within the 1970s, in 1972, they branded themselves as the independent brand 'Nike', previous to their older name Blue Ribbon Sport.




ℕ𝕚𝕜𝕖 ℂ𝕠𝕣𝕥𝕖𝕫, 𝟙𝟡𝟟𝟚 [CHOSEN PRODUCT] - 𝔽𝕒𝕣𝕣𝕒𝕙 𝔽𝕒𝕨𝕔𝕖𝕥𝕥, ℂ𝕙𝕒𝕣𝕝𝕚𝕖𝕤 𝔸𝕟𝕘𝕖𝕝𝕤 𝟙𝟡𝟟𝟟 - In 1972 Nike created the Nike Cortez (which is still manufactured and worn to this day) at the time Nike was still branded as BRS (Blue Ribbon Sports) and not known to be the brand that it is today. BRS operated as a US distribution company for the Japanese brand Asics, formally known Onitsuka Tiger in the 70s. In 1966 the co-founder of Nike Bill Bowerman together with Onitsuka Tiger designed the first prototype of the Cortez. They created it with the 1968 Mexico Olympics in mind and more specifically runners / Olympic runners. In 1971 BRS officially changed their name to Nike and by 1972 Nike broke of ties and partnership with Onitsuka tiger. Both brands now have a version of the Cortez as they worked in partnership to create the show style. Due to the success, Nike was at the forefront of sporting goods and gave the company the opportunity to establish themselves as a legitimate brand.
FINAL MOODBOARD: With Nike being invented in the US, I stuck with the colour theme of the flag with blue, whites and reds, as well as the first colourway of the Nike Cortez being, blue, white and red. I used the old vintage logo that presented Nike to the nation at the time. The imagery of Farrah Fawcett was used, as when it was debuted on Charlie's Angels ing 1977 that was when the shoe was presented to the public audience and worn by not just runners, where the initial intentions were. This established Nike as not only a centred as a Sports brand but fashion too.  





          RESEARCH REFERENCE – NIKE CORTEZ
 ·      https://www.youtube.com/watch?v=bz8xKMFaLJc(Retrieved: 18/10/19) ·       https://www.youtube.com/watch?v=-xIXKmTL9Ug(Retrieved: 18/10/19) 
      (N/A). A Brief History of Nike [Photo]. The Nike Logo (Symbol) and the History Behind its Simple Design. MUZ. Retrieved: (2019, October 18). Reference Source: http://s.muz.li/MmFiYWYyZTJk 
       
       IMAGE REFERENCE – NIKE CORTEZ Farrah Fawcett, Charlies Angels 77’ [Photo]. (2019, September). Designer Fashion – Farfetch. The World Through Fashion. Pinterest. Retrieved: (2019, October 18). Reference Source: https://pin.it/5che276quj4lhaFawcett, F [Photo]. (2019, September). Remembering Charlie’s Angel, Farrah Fawcett. Pinterest. Retrieved: (2019, October 118. Reference Source: https://www.pinterest.co.uk/pin/531565562245511486/?lp=trueNike Cortez Advert [Photo]. (2019, October). Bill Bowman: Nike’s Original Innovator. Pinterest. Retrieved: (2019, October 18). Reference Source: https://www.pinterest.co.uk/pin/40110252920097190/feedback/?invite_code=dc3f312fd95848ee8af580ff9d55764f&sender_id=40110390339749799 

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